It's safe to say that Microsoft came away from E3 with a little bit of a bloody nose. It wasn't for a lack of trying, though - the company genuinely did put on a good show, with a number of impressive-looking titles set for Xbox One. But its game license and online policies turned consumers off, and in light of Sony's approach, has been characterised as something of a villain.
What do people on the internet do when they discover a villain? They subject them to all kinds of crazy memes. You won't need to surf very far on your browser before you hit a PS4/Xbox One meme gif or image joke.
The image pictured in this story is probably the one that made us laugh the hardest though. And would you believe it, it comes from comedic and gaming genius 'Peter Molydeux'. We thought we'd share it with you and brighten up your Friday. Have a good weekend!