Sega’s roots stretch back to 1940 and a Honolulu-based company called Standard Games, formed by Martin Bromely, Irving Bromberg, and James Humpert. In 1951, Bromely inspired the company’s move to Tokyo, and Service Games of Japan (also known as Sega) was officially registered in May of 1952. Initially, Sega provided coin-op machines to U.S. military units stationed in Japan. The business branched out from there, supplying the domestic Japanese market as well as parts of Asia and Europe.
In 1965, Sega merged with another coin-op company, Rosen Enterprises, Inc. Formed by American entrepreneur David Rosen in 1954, Rosen Enterprises dealt in everything from instant photo booths to mechanical arcade games. A year after the merger, Sega released Periscope, a submarine simulator that became a worldwide hit. In 1969, Rosen and the other shareholders decided to sell Sega to Gulf & Western Industries, with Rosen continuing on as CEO.
Gulf & Western continued to build on the company's original product and marketing strategy, with revenues hitting $214 million in 1982. By 1983, several "firsts" were introduced, including the first laser disc game, Sega Astron Belt, the first 3D video game, SubRoc-3D, and Sega's first consumer video game console, SG-1000, all marketed in Japan.
The arcades and the U.S. home market crashed shortly after. Gulf & Western, which had spun off 20 percent of Sega, bought back the public shares and sold the U. S. assets to Bally Manufacturing Corp.
However, in Japan, Sega survived. Back in 1979, Rosen had acquired a distribution company founded by a Japanese entrepreneur, Hayao Nakayama. Following the crash, Rosen joined Nakayama and other Japanese investors to buy the Japanese assets of Sega for $38 million. Nakayama became chief executive and Rosen headed the U.S. subsidiary. From that point forward, the company vowed to stick not with one concept too long, realizing that each generation of technology has a life and death.
In 1984, Sega Enterprises was bought by a partnership between Sega Enterprises Japanese management and CSK, forming Sega Enterprises Ltd., a Japan-based company.
In 1986, Sega Enterprises Ltd.'s stock was listed over the counter on the Tokyo Stock Exchange. In addition, Sega of America was established to adapt and market video game products to a rapidly expanding American market. It was subsequently given the charter to develop software products specifically for the American market.
In the late 1980s, Sega Enterprises introduced a line of extremely successful video game systems and software titles that propelled the company into international prominence, making it the world's second largest vendor of consumer video game products. In 1990, Sega Enterprises Ltd.'s stock was listed on the first tier of the Tokyo Stock Exchange. In 1993, the stock was listed on the pink sheets of NASDAQ and available in ADR in the U.S.
Genesis and Beyond
In 1990, Sega aimed its products at a slightly older market than its main competitor, Nintendo, and released the 16-bit console, Sega Genesis™. Sega was quickly recognized by its fast-paced, "in-your-face" marketing and advertising campaigns, putting the company in the ranks of Nike® and Levi's® as favorite brands among America's youth.
In December 1994, Sega of America, in a joint venture with Time Warner® and TCI, launched the Sega Channel, which is a nationwide subscription-based cable network, which provides video games to Sega Genesis owners via their cable box. The Sega Channel was praised by the cable industry as the "coolest new service."
In 1995, Sega of America launched the Sega Saturn™ video game system, bringing arcade-quality gaming to the home. Saturn games earned more coveted "Five Star" product review ratings from a popular industry video game magazine than any other platform. In 1996, Sega launched the Sega Saturn Net Link™, a modem that plugs into the Saturn console for online gaming and full Internet access. To date, there are more than 300 first-party and third-party games in the Sega Saturn library.
On September 9, 1999, the world of video games was forever changed. The Sega Dreamcast™ burst onto the scene becoming the fastest-selling video game console of the time. The 128-bit, Internet ready hardware delivered the fastest, most sophisticated 3D games ever seen on a video console. It launched with nineteen stellar titles, a built-in modem for surfing the Internet, online gaming, and a graphics engine to rival reality. Stunning graphics and best-of-breed titles like Sega Sports NFL 2K™ and Soul Calibur™ fueled sales and raised Sega's U.S. market share to 15%, up from 0.1% only a year before. Dreamcast currently has a library of over 200 titles.
In 2000, Sega promoted Peter Moore to President and COO of Sega of America. Previously Executive Vice President of Marketing, Moore plans to lead Sega into the next generation of gaming, while continuing to maintain Sega's strong brand awareness and position in the marketplace.
April 2000 - Sega.com, Inc. became an independent company and has since gained recognition as an industry pioneer in both the online and wireless gaming frontiers. In September 2000, Sega.com launched SegaNet, the world's first online console gaming network.
Sega.com fuses state-of-the-art technologies with innovative vision to produce compelling experiences for the gamer community. Leveraging our 50+ years of video game history, Sega.com provides the creative, marketing, and engineering expertise to achieve Sega's network entertainment objectives.
In 2002, Sega.com launched a new division: Sega Mobile, dedicated to developing, producing, and delivering game content to cell phone and PDA users in North America. Also introduced in 2002: Sega.com Business Solutions, offering unique, full-service business solutions to game developers, publishers, and other youth lifestyle industries.
Sega - Past, Present and Future
Sega has always been a pioneer and will continue to provide the most advanced and compelling products to consumers. No other company has had more "firsts" in the $8 billion video game market than Sega. Sega created some of the first-ever arcade simulator games including Hang On in 1985.
In 1990, Sega unveiled R-360, the first arcade game to be able to rotate 360 degrees. In 1991, Sonic the Hedgehog was born. Sonic is the only non-Disney character featured at Disney World today.
In 1993, Yu Suzuki pioneered the 3D fighting game genre with Virtua Fighter. Virtua Fighter was added to the Smithsonian Institution's Permanent Research Collection on Information Technology Innovation and is currently kept at the Smithsonian's National Museum of American History in Washington, D.C.
The year 2000 brought other industry firsts including ChuChu Rocket, the first-ever online console video game, Seaman, the first voice recognition videogame in the U.S., Sega Sports NFL 2K1 the first online console sports title, and Phantasy Star Online, the first ever online console RPG.
On January 30, 2001, Sega announced it would create the world's best games for all gamers by publishing content on multiple platforms, as well as for wireless, handheld and other consumer electronic devices. This new strategy combined with a rich arcade heritage and the world's best developers puts Sega in the unique position to be the world's leading software publisher. Sega's first Game Boy Advance title, which was also Sega's pioneer online game, ChuChu Rocket released in May, 2001. By constantly striving to set the standard for interactive entertainment in and out of the home, Sega will continue to give consumers more ways to play the Sega games they have grown to love.
SEGA's first work that SPOnG is aware of is the 1981 title, "Frogger" (C64).
The company has been involved titles released on the PS4, Switch, Xbox One, PC, 3DS/2DS, PSVita, Wii U, Wii, PS3, Xbox 360, DS/DSi, iPad, iPhone, PS2, Power Mac, PSP, Xbox, Gizmondo, GameCube, GBA, N-Gage, PlayStation, Arcade, Dreamcast, Neo Geo Pocket Colour, Saturn, Sega 32-X, Sega Megadrive, Amiga, ST, Mac, NEC PC Engine, Game Gear, Sega MegaCD, Sega Master System, C64, Vic-20, Spectrum 48K, Sinclair Spectrum 128K, Amstrad CPC, Atari 5200, Atari 400/800/XL/XE, Atari 2600/VCS, Intellivision, Colecovision and Videopac/Odyssey2. Of these, "Sonic Unleashed" (PS2), "Sonic 3D Blast" (PC), "Sonic Adventure 2" (GameCube), "Sonic Heroes" (GameCube), "Super Monkey Ball" (GameCube) has been a best selling title.
The company's most recent involvement was on the 2020 release "Olympic Games Tokyo 2020: The Official Video Game" (Switch).
30 Jun 2014
23 Jun 2014
16 Jun 2014
02 Jun 2014
29 May 2014
08 Oct 2015
23 Apr 2015
11 Dec 2018
05 Dec 2018
26 Oct 2018
21 Sep 2018
12 Apr 2018
|Chris Gilbert||Director||...||-||Dec 03|
|Rich Lloyd||Associate/Assistant Producer||...||-||Jun 00|
|Richard Jacques||Musician/Sound Effects|
08 Oct 2015
23 Apr 2015
Slave to the rhythm
11 Dec 2018
A mega drive down memory lane
05 Dec 2018
Let slip the squads of war
26 Oct 2018
21 Sep 2018
A fitting end of an era
12 Apr 2018
Less than zero
31 Aug 2017
Not all revolutions are for the better
27 Jul 2017
Dodging Shenmue comparisons...
13 Feb 2017
FOR THE EMPERROOROORORORRRRRRRORORAAAAGH!
13 Sep 2016
Vandals and Visigoths
23 Jul 2015
Failing empires and ravaging hordes
27 Feb 2015
Football's best database?
13 Nov 2014
In Space, Nobody Can Hear You Scream
09 Oct 2014
Amanda is not a heavily armed Marine
03 Apr 2014
Is a more 'Western' approach the right move for Sonic?
13 Feb 2014
Why recent Wii U partnership is a good thing
20 May 2013
17 Apr 2013
Creative Assembly on historical drama
12 Mar 2013
This time it's bore.
12 Feb 2013
A Mad World?
18 Jan 2013
Environmental artist Chris Neely explains all.
11 Dec 2012
Mario Kart in Disguise?
20 Nov 2012
We look at some revived SEGA franchises.
16 Nov 2012
The studio's journey from retail slave to digital rebel
09 Oct 2012
Retuned and Rebalanced for your racing pleasure.
04 Oct 2012
Wii U versus PS3 versions - how do they stack up?
29 Aug 2012
Creative Assembly on its long-awaited sequel.
20 Aug 2012
Don't hold a torch for it
15 Jul 2012
Capcom, SEGA, Sony and a rumour
08 Jun 2012
The blue blur is truly back!
17 May 2012
Sumo goes for a dynamic second lap!
30 Apr 2012
Creative Assembly's Samurai RTS goes mobile!
18 Apr 2012
Mental, gruesome, cartoon platforming goodness!
03 Apr 2012
Reviewing a zombie fest or a shark jump?
28 Mar 2012
SEGA's colourful classic returns. Is it just a nostalgia cash-in?
27 Mar 2012
Sonic Team: We Listened to You!
13 Mar 2012
A shooter that speaks your language?
24 Feb 2012
Where Tom Cruise has gone before
05 Feb 2012
Hatsune Miku and the Vocaloid Phenomenon
02 Dec 2011
Spin when you're winning
31 Oct 2011
Live and Learn
05 Oct 2011
Shoot first, ask questions later.
22 Sep 2011
SEGA's gruesome Kinect horror put through its paces
18 Aug 2011
The red, white and blues
15 Jul 2011
29 Jun 2011
Quick-fire chat with Takashi Iizuka
21 Jun 2011
Robots in disguise.
20 Jun 2011
They mostly come at night.
17 Jun 2011
Talking 'bout my generation
15 Jun 2011
Party games and electric fences.
16 May 2011
Absolutely sporting, old chap.
16 May 2011
Moss grows fat on a rolling monkey
28 Mar 2011
It's a Multiplayer Mad World
28 Feb 2011
Whole Lotta Love?
08 Feb 2011
Battles, Pursuits and Reviews.
03 Jan 2011
Reaches, Killzones and Motion Capture.
31 Dec 2010
Souls, hacks and super-sizing.
26 Dec 2010
We tackle an avalanche of games news and events.
24 Dec 2010
16 Nov 2010
10 Nov 2010
On PSP, the Japanese industry and the future
29 Oct 2010
SEGA, Asia and the UK developer
25 Oct 2010
19 Oct 2010
Recapturing our Sonic youth...
12 Oct 2010
Kick, punch, it's all in the mind
27 Sep 2010
In-Depth Preview: 25 Hours In
21 Sep 2010
Why so serious?
14 Sep 2010
War. What is it good for?
02 Sep 2010
Kicking some mechanical ARS
31 Aug 2010
Running a studio at supersonic speed
02 Aug 2010
Platforming with a Sonic rocket
02 Aug 2010
The spy who bored me
28 May 2010
Bond, Bourne and Bred
06 May 2010
The Blue Blur is Back
30 Apr 2010
Science of a sequel
30 Apr 2010
26 Apr 2010
Kazuma cleans the Streets of Rage
30 Mar 2010
A Ducking Fun 8-Bit Platformer
12 Mar 2010
Super Sonic Racing
01 Mar 2010
Sonic 4 reactions and considerations
05 Feb 2010
RPGs Just Got Steampunk'd
18 Jan 2010
Javelins, Sex and Michael Jackson.
03 Jan 2010
IOC what they did there
28 Dec 2009
Racism, Imitation and PlayStation.
26 Dec 2009
A witch in time kills... thousands
23 Dec 2009
15 Dec 2009
To Be This Good Takes Sumo
04 Dec 2009
Sporting In A Winter Wonderland?
30 Oct 2009
Managing to Succeed
27 Oct 2009
We will f*** with your head
26 Oct 2009
A classic in the balance
04 Aug 2009
The JRPG that Square didn't do
03 Aug 2009
Wii tennis games: should we love all?
02 Jul 2009
Black and white and red all over
16 Mar 2009
Warning! This is adult entertainment
10 Feb 2009
Mindless, callous killing and we love it.
06 Feb 2008
Is arcade gaming fit and well?
05 Feb 2008
24 Dec 2007
06 Nov 2007
The man who made the soundtrack to your life
22 Jun 2007
11 Jun 2007
What came first?
30 May 2007
MoCap, Music and how consoles come second
17 May 2007
Can SEGA beat Colin McRae to the finish?
02 May 2007
The online game for people who hate orcs
20 Apr 2007
We felt we needed to add something to the series...
18 Apr 2007
Halcyon Days Are Here Again
05 Apr 2007
It's a momentous time for videogames
30 Mar 2007
The fast and the frustrating
22 Mar 2007
So that's why there's no online play on PS3
20 Mar 2007
The Blue Blur Bursts On To Wii
28 Feb 2007
The first PS3 No:1 In Japan - Find Out Why
23 Feb 2007
These are your goals, should you choose to accept them
07 Feb 2007
Talks to Wii, Secret Rings and life after Yuji Naka
07 Feb 2007
Me andMaria Sharapova are having a kind of a thing...
06 Feb 2007
4-player Mario Kart Arcade GP....8-player Outrun... and more
25 Jan 2007
What should be the jewel of the Wii line-up fully tested
04 Dec 2006
SPOnG catches up with Sonic Team's Nishiyama
26 Oct 2006
Like football itself, the classic management series has become bloated, complex off the field and filled with personality politics. Perfect!
20 Oct 2006
Sega does organised crime, Japanese style
27 Sep 2006
All you need to know about Wii Monkey magic
19 Sep 2006
The greatest ever videogame rendition of the game of kings
18 Sep 2006
Fight Night With Guns
11 Aug 2006
We creep around the handheld sneak 'em up
31 Jul 2006
Hot XXX Metal on Metal Action
31 Jul 2006
Balls? Check! Monkeys? Check! Super? Umm, not so much!
10 Jul 2006
The Dream. Realised?
05 Jul 2006
And teachers say videogames are bad for you...
19 Jun 2006
Head of Sega's new studio speaks
02 Jun 2006
Sonic takes to the air
20 Mar 2006
SEGA Classic Gets Another Run Out
01 Mar 2006
SONICTEAM sequel makes us rub our rabbits.
07 Feb 2006
01 Dec 2005
The eternal battle between pointlessness and the human propensity to covet
19 Apr 2005
SPOnG gets into bed with Sega and a Ferrari and turns the lights down low
20 Oct 2004